Our long-standing partnership with Mastercard began nearly 25 years ago, built on a shared goal of transforming the travel experience. In 2016, Mastercard asked us to create a bespoke airport lounge programme for World Elite cardholders, turning time spent at the airport into time well spent. 

We developed the Mastercard Airport Experiences programme, a fully co-branded solution featuring exclusive Mastercard lounges and tailored benefits. Cardholders gained seamless access through their eligible cards, both physical and digital, with the flexibility to include additional airport benefits where required. 

Fliggy, Alibaba’s online travel platform, wanted to strengthen engagement with its 320 million members, most of whom are millennial travellers. Collinson created a bespoke airport lounge access programme designed specifically for the Chinese market. 

Since 2021, Fliggy’s premium members have been able to redeem access to more than 190 airport lounges across 60 major Chinese airports. Top-tier members can also invite guests to enjoy the same premium experience, helping to build loyalty and enhance brand value. 

Chase sought a trusted partner to help it compete in the premium credit card market by offering a superior airport experience to Sapphire Reserve® customers. 

By using our Priority Pass™ network, which includes over 1,800 airport lounges and experiences worldwide, we enabled Chase to launch a market-leading benefit with genuine global scale. The result was the Chase Sapphire Reserve® card, which became one of the most successful and sought-after premium travel cards in the United States. 

In 1995, Saudia partnered with Collinson, then known as ICLP, to create the first international frequent flyer programme in the Middle East. The airline wanted to reward loyal customers as it expanded to new global destinations. 

Today, Collinson continues to manage Alfursan, providing full strategic direction, communication and partnership management. The programme now includes more than 40 partners and remains the region’s longest-running frequent flyer initiative, consistently delivering growth in membership and partner revenue.

When global travel was affected by new health and safety measures, Collinson developed Ready 2 Order, a digital dining solution that allowed lounge guests to enjoy meals safely and conveniently. 

Travellers simply scan a QR code to access the menu, place an order using their mobile device and have their meal delivered directly to their table. Launched in 2020, the service now operates across multiple regions, including the UK, USA, Mexico, India and Saudi Arabia, setting a new standard for in-lounge dining. 

Our collaboration with Radisson began in 2002, when the group was looking to develop a loyalty programme for the EMEA region. Collinson designed, launched and evolved the initiative, which began as Gold Points Plus, later became Club Carlson, and is now known as Radisson Rewards. 

Through data-led insights, programme reviews and continuous refinement, we have helped Radisson strengthen member engagement and maintain a loyalty proposition that supports its global growth and customer focus.

Jumeirah Group, based in Dubai and known for its exceptional luxury hotels, worked with Collinson to redesign its loyalty strategy as its portfolio expanded. 

Over many years, we provided consultancy across data analytics, communications and programme development. Our recommendations led to a new marketing calendar and engagement strategy that increased member satisfaction. By rethinking earn and burn structures and guest behaviour insights, Jumeirah achieved a more profitable and customer-focused loyalty model. 

Collinson worked with SNB to create Amyali, a travel rewards card designed to engage frequent travellers and increase cross-border spend. As SNB evolved, we supported the consolidation of several reward products into a single platform, Lak Rewards. 

Using our proprietary solutions including Realtime-XLS, SmartRedeem Travel and real-time API integrations, we helped SNB deliver a more personalised experience for every customer segment. The programme continues to lead its market, with daily visitors increasing from 12,000 in 2016 to over 20,000 today.