Our latest Loyalty Landscape research reveals invaluable insights for loyalty operators across the UK and Europe, especially those looking to transform schemes and outcomes.

Conducted amongst over 600 loyalty leaders, the comprehensive survey looks at multiple areas of this ever-changing industry, from programme design to performance and from investment priorities to psychology.

Dive in and discover how the loyalty landscape continues to shift and sharpen in line with evolving customer expectations and rapid innovation. Find out how programmes are performing, where loyalty operators are investing — and, for the first time, uncover the psychology powering loyalty.

Watch Video

Research results reveal…

Loyalty is now mainstream: Nearly 70% of UK and European programmes have been active for over three years, showing a maturing market

NEW - Psychological intent: Psychological programme design principles are in evidence but only a third of operators design for emotional connection – a gap and an opportunity

Confidence is strong, but proof lags: Around three-quarters of respondents believe loyalty contributes to business success, yet only two-thirds are fully confident in ROI measurement

Budgets are steady, not soaring: Most UK brands operate below £1M in spend; Europe has higher averages (£7.5M for operations, £5.1M for rewards).

Optimism for the future: Over 85% of leaders expect engagement with loyalty to rise, driven by personalisation and customer expectations

Much more besides including AI and analytics capabilities, common pain points and achieving competitive edge.

Use our insight to your advantage

Our research findings on how far the industry has progressed, where the gaps lie and what loyalty leaders must do to stay ahead is available now. For the insight to get it right, visit our Value Vault today.

Or find out how your scheme stacks up with a Loyalty Maturity Assessment, which provides bespoke benchmarking for your programme, enabling next level loyalty.