Unlock the Secret to Winning Customer Loyalty

Travel perks aren’t just nice extras – they're powerful loyalty drivers.

We asked over 8,000 frequent travellers across EMEA what matters most when it comes to loyalty – and the research confirms that travel benefits deliver the greatest value to consumers, making them a critical differentiator for brands.

In fact, 84% of respondents believe benefits like lounge access matter as much - or more - than the card brand itself.

Discover how lounge access, insurance, and airport discounts are driving card choice, spend, and emotional brand connection across Europe, the Middle East, and Africa - and why these benefits are highly favoured by customers.

Get the Collinson Value of Travel Benefits Report 2025 to learn:

• How to unlock more opportunities for your business
• Why travel benefits influence loyalty - 84% of consumers prioritise the rewards and benefits package offered by a payment card or bank account over the reputation of the issuer.
• The emotional power behind travel benefits with 61% of consumers reporting that benefits, including lounge access, encourage them to use their payment card more regularly,
• Strategies to turn casual consumers into brand advocates

By integrating travel rewards and experiences into their strategies, card-issuing banks can strategically position themselves for growth and differentiation

Discover what cardholders desire and stay ahead of the competition.