Travel is no longer defined by transactions – it is increasingly shaped by purpose, emotion and the experiences that surround every journey.

In this evolving landscape, Priority Pass Perspectives brings together industry leaders to explore trends that are reshaping travel and customer engagement across Asia Pacific.

In this episode, Rohan Bhalla, VP Business Solutions, Asia Pacific at Collinson International, speaks with Eddy Yip, Territory Manager, Hong Kong and Product & Marketing Director, Hong Kong & Taiwan from Trip.com about how traveller expectations are changing and what this means for the future of travel, customer engagement and loyalty.

Key insights from the conversation include:

• Travel is becoming increasingly purpose-driven, with journeys shaped by ‘Passion Pursuits’ such as sports, wellness, food and entertainment.
• Traveller behaviour is evolving from destination-led bookings to more intentional, experience-led planning.
• Loyalty is evolving beyond points and perks toward emotional connection and deeper customer understanding.
• As brands move beyond transactional engagement, the shift toward providing seamless, personalised experiences across every touchpoint is unlocking new opportunities for growth.

As travellers increasingly curate more meaningful journeys, brands have the opportunity to go beyond serving the trip to actively shaping the experience itself.

Watch the full episode here