The Travel Pulse: How Experience-Led Travel is Redefining Consumer Behaviour in Asia Pacific

Travel across Asia Pacific continues to outperform expectations, and the way people travel is changing.
In this episode of The Travel Pulse, Rohan Bhalla, Commercial MD, South, Southeast Asia, Australia and New Zealand at Collinson International, explores the key trends reshaping the region's travel landscape – from macroeconomic pressures and changing payment behaviours to the rise of shorter, experience-led journeys.
Despite ongoing headwinds, travel demand remains strong in Asia Pacific. Consumers are travelling more frequently within the region, planning trips around the experiences they value most and increasingly combining multiple destinations into a single journey.
For financial services, travel and hospitality brands, these changing behaviours present significant opportunities to deepen customer engagement through relevant travel and lifestyle benefits and experiences.
Key takeaways
- Asia Pacific remains the centre of global travel: Seven of the world's ten busiest international routes are now in the region
- Intra-regional travel is accelerating: Short-haul journeys now account for the majority of travel across the region, supported by growing connectivity
- “Passion Pursuits” are driving travel choices: Sport and music events are increasingly influencing where consumers choose to travel
- Experience creates differentiation: Brands that build compelling travel partnerships and experience-led propositions will be better positioned to strengthen engagement and loyalty
Watch the full episode to discover what these trends mean for brands across Asia Pacific.



