Today, consumers increasingly seek experiences that balance connection with others and personal growth. Travel is one of the only domains that enables consumers to access these experiences simultaneously – in turn, positively influencing happiness, and enabling consumers to bridge the gap between the world they live in and their aspirations.
With travel accounting for almost a third of APAC consumers’ annual card expenditure, brands can leverage travel to foster stronger customer relationships; differentiate from competition; and deliver measurable business impact.
At the upcoming ITB Asia 2025, Todd Handcock, Chief Commercial Officer and Asia Pacific Executive Chair at Collinson International will join Katrina Nicholas, Asia Transport Team Leader and Deputy Managing Editor for Global Business at Bloomberg LP at a fireside chat where they will be discussing:
Global and regional travel trends, including the growing influence of sports tourism and wellness travel.
Findings from Collinson International’s “2025 Asia Pacific Consumer Happiness Report” - highlighting key drivers towards consumer happiness and brand loyalty.
The ways in which brands can unlock the power and influence of travel-related rewards and benefits.
To find out more about ITB Asia 2025 and register to attend, click here.
