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As part of his role at Collinson, Laurence has global oversight and responsibility for commercial, client and marketing, including ownerships of the Priority Pass and LoungeKey brands. In addition, he owns the divisional P&L for the EMEA region. 

Prior to joining Collinson, Laurence spent three years at Samsung, initially helping to launch Samsung Pay in key European markets. He also has experience in customer loyalty and engagement, joining the Nectar loyalty programme in its early years in a business development capacity, and going on to launch propositions such as Nectar e-shops, one of the first scale affiliate marketing programmes in the UK. 

Zeena has global oversight of travel products and services, including Priority Pass and LoungeKey. This includes accountability for the product roadmap, customer experience, consumer engagement and the Priority Pass P&L.  

Prior to joining Collinson, Zeena spent five years at Emirates where she was Head of Product. During this role she led the integration of the Skywards business into Emirates core product, the relaunch of Emirates.com and the Emirates app, as well as predeparture and in-flight content strategy. She’s also worked in product lead roles at various agencies, working across a range of brands including Easy Jet, Diego, Etihad and dnata.