Collinson, a global leader in the provision of airport experiences, loyalty and customer engagement solutions, and operator of Priority Pass, announces a new partnership with Exodus Adventure Travels. This partnership aims to combine exciting adventure trips with the access and comfort of over 1,900 airport lounges and premium travel experiences.

According to Airport Dimension’s 2024 Airport Experience Report, there is a growing demand for airport experiences among global travelers, with 70% saying that “more options to access lounges would improve their time at the airport. Binding a relationship between two distinguished forces within the travel ecosystem addresses this growing demand, creating a new standard for small-group adventure travel, making every step of the travel journey as enriching as the trip itself.

Key highlights of the partnership:

North American travelers who book guided Exodus Adventure Travels hiking, biking, cultural or wildlife trips will receive a complimentary one-year Priority Pass Membership. This added value benefit also includes two complimentary lounge visits and access to a global network of 1,600+ airport lounges and airport experiences such as professional assistance with private airport transfers, spa treatments, and other benefits.

Making Adventure Travel Even More Rewarding

With over 500 trips across 90 countries, Exodus Adventure Travels is renowned for crafting authentic experiences. Whether cycling along Croatia's Dalmatian coastline, witnessing the Northern Lights, or sailing down the Nile, travelers will now start their adventures with more convenience and luxury.

“Today’s travelers are looking for more than just exceptional tours; they want memorable experiences from beginning to end,” said Sam Seward, Managing Director of Exodus Adventure Travels. “We’re excited to offer this added benefit, making us the first adventure travel company in North America to partner with Priority Pass.”

With a portfolio of more than 500 trips across 90 countries, Exodus Adventure Travels is recognized for creating authentic and unforgettable experiences. Whether it’s a cycling adventure along Croatia’s Dalmatian Coast, witnessing the Northern Lights, or cruising along the Nile, Exodus travellers begin their journeys with an unparalleled level of comfort and luxury.

A Differentiation Strategy to Stand Out in the Market

Differentiation is essential for travel companies looking to stand out and build customer loyalty. In a highly competitive sector, standing out means offering exclusive benefits and innovative solutions that meet the expectations of today’s travellers, who seek complete, personalized experiences from start to finish.

“Today’s travellers are looking for more than just exceptional tours; they want memorable experiences from beginning to end,” said Sam Seward, Managing Director of Exodus Adventure Travels. “We’re excited to offer this added value, becoming the first adventure travel company in North America to partner with Priority Pass.”

Collinson is a global, privately-owned company dedicated to helping the world travel with ease and confidence. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide. We deliver market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million end consumers.

As the operator of Priority Pass, the world’s original and leading airport experiences program, travelers can access a network of 1,900+ lounges and travel experiences, including dining, retail, sleep and spa, in over 856 airports in 142 countries, helping to elevate the travel journey into something special.