Banking and finance app usage rises 17% amongst affluent middle class customers, sounding a warning shot for loyalty initiatives Financial services brands looking to engage affluent middle class customers risk being left behind if they don't meet the expectations of these valuable customers in terms of digital experiences.
Affluent middle class consumers demand greater recognition and personalised experiences from retail banks In an increasingly competitive retail banking market, nearly two-thirds (64%) of global affluent middle class consumers expect greater recognition and reward for their loyalty according to research by Collinson.
Clients are shortlisted for the Loyalty Awards 2013 The Loyalty Awards celebrate excellence, innovation and best practice in the loyalty industry across Europe, the Middle East, and Africa.
The Changing Face of Loyalty: 5 ways the loyalty industry has evolved Uncover some of the most significant changes that have shaped the loyalty industry, all with the same goal: improving customer experience.
Our tips to increase customers’ engagement in a loyalty programme (Part 2) In the second part of this article we delve further into how to increase customers’ engagement in a loyalty programme
GHA wins industry awards Our client Global Hotel Alliance (GHA), wins 9 industry awards with the GHA Discovery loyalty programme, focused on offering its members amazing local experiences wherever they travel.
Our tips to increase customers’ engagement in a loyalty programme (Part 1) In today’s world of intense communication, brands must first gain the trust of the customer and prove the value and differentiation they bring to the loyalty programme space.
How to please Gen Z from a Gen Z Brand loyalty amongst Gen Z is considered to be quite scarce according to some sources, so we get a view directly from the horses mouth on what really influences brand loyalty today.
OmniChannel is the new driving force of loyalty programmes We look at how to make the customers’ journey unique, intuitive and more engaging across various channels with a true OmniChannel loyalty programme.
The brilliance of Pokémon Go, and how devotion is timeless We take a look at the phenomenon that brought the Pokemon brand back to life and to the mass market once again, highlighting consumer behaviour towards brands with which they have an emotional connection.
