Choice and customisation create powerful emotional connections - helps drive revenue and value from customer relationships.
Whilst the UK economy begins to recover, the financial services industry continues to face regulatory and income pressure. The need to rebuild consumer trust and better meet the expectations of customers is vital to business success. With business as usual not an option, how can financial services providers create more opportunities for positive brand engagement and increase customer profitability?
This new report explores how reshaping customer relationships can generate value for customers and revenue for businesses in the financial services sector.
Discover:
- The power of data to generate valuable customer insights
- How the right added value products and services can extend customer relationships
- The opportunity for reward programmes to create greater engagement
- How choice and customisation can create better emotional connections
