Collinson And Alpha Bank Renewed Collaboration

Marketing Team
Marketing Team
09 Feb 2023

After working with them for 10+ successful years, we are very pleased to announce that Alpha Bank has decided to approve our proposal to renew the contract for the next 3 years, for both Greece and Romania, and renew their trust in Realtime-XLS Loyalty.

Collinson is extremely proud to be awarded this renewal, enabling us to continue support Alpha Bank’s development for the best loyalty programme in the region (Bonus Loyalty programme in Greece).

This decision came after a long journey of response to Alpha Bank’s Loyalty RFI, many discussions, Steering Committee sessions and negotiation during the last 6 months of 2022. We proposed a revamped model to meet more closely the bank’s new key market challenges, including 2 key strategic projects which will be launched in early 2023:

  • Daily Loyalty Operations based on a future-proof Azure Cloud computing platform managed by the Collinson team.
  • Loyalty application enhancement to support Apple Pay/Google Pay Wallets for both Visa/MasterCard schemes.

“We are delighted to announce the renewal of the contract with our long-term and reliable partner Collinson. It’s an important milestone which will contribute to great achievements for the next 3 years”

“We are thrilled to be able to continue supporting Alpha Bank’s Bonus programme, one of the most successful Financial Services Loyalty programs in a very competitive market. This contract renewal shows strong confidence in our team and in the Realtime-XLS solution from our client. We are looking forward to our partnership extension with broader perspectives” said Vincent Macé, General Manager, Collinson. 

A special thank you to both Alpha Bank and Collinson Realtime-XLS teams, as they have been instrumental in making this happen. Let’s turn this great momentum into a new success for Loyalty Bonus programme along with Alpha Bank and Collinson.

Alpha Bank was founded in 1879 by J.F. Costopoulos. The Alpha Bank Group is one of the leading Groups of the financial sector in Greece. It offers a wide range of high-quality financial products and services in the domestic and international market and has one of the highest capital adequacy ratios in Europe. Back in 2005, Alpha Bank wanted to develop a loyalty programme to be part of their customers’ everyday life, we helped Alpha Bank deploy a unique coalition loyalty programme with multiple types and sizes of partners across Greece by providing the powerful Realtime-XLS platform. The multi-schemes and multi-partners capabilities of Realtime-XLS enabled Alpha Bank to build a wide network of partners making the programme increasingly attractive. Alpha Bank has been named "Best Private Bank in Greece” for 2022 by "The Banker".

Marketing Team

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