Whitepaper: What’s driving loyalty in 2019?
01 February 2019
2019 is here which means the annual round-up of loyalty trends is upon usWhat is important in loyalty is what it takes to win the hearts and minds of customers – and that doesn’t happen in a vacuum that brands can control.
Megatrends are forces that drive sweeping change in economies, society and culture that affect businesses and our personal lives. They provide the context in which loyalty strategies must function and succeed.
What all of these megatrends add up to is that brands need to embrace loyalty as a strategy that is baked into everything they do with customers. The days of shoehorning “loyalty” into a single rewards programme are done. Loyalty must be baked into the entire experience a customer has with your company. From the customer perspective, loyalty is not so much an “add on” benefit of purchasing products or services from a brand. Instead, they are interested in buying from brands that care about them as an individual, that share their values, and that they feel comfortable having in their lives because it makes their life better.
In this white paper, we will take you through megatrends that loyalty marketers should keep in mind this year when fine-tuning their loyalty strategy. Economic concerns, shifting demographics, climate changes, new technologies, and empowered identity, let’s explore what is driving loyalty in 2019.
Download our whitepaper to find out our experts’ views.
Written by Tracy Delphia, Senior Insights Analyst and Anne Dorst, Strategy Director