The new loyalty paradigm for mobile operators

13 February 2020

Happy with your loyalty programme? Great. You’ve probably got all the boxes ticked. Just like your competitors. So creating something distinct is becoming harder. And happy customers are coming at a cost, one likely to inexorably rise as you seek to:

  • Increase retention
  • Drive brand consideration and advocacy
  • Increase app penetration
  • Optimise revenue streams

Or maybe you've reached the point of simply trying to reduce operational costs.

Start out-thinking the competition not simply out-spending them

Collinson is reframing the loyalty model. We’re deploying a ‘less is more’ rather than ‘more is always better’ approach – making happy customers a commercially sustainable competitive advantage. 

  • Stop thinking about loyalty as purely one size fits all, transactional and time-based
  • Focus on the emotional drivers of profitable behaviours
  • Discover how to simplify the complex components of loyalty

Powered by our unique technology platform and 30 years of global experience, this new approach to loyalty is built on strategic and technological expertise, along with a focus on effectiveness and shift in thinking. 

We’re ready to listen. It’s a great way to start. And we have a compelling story to share with you.

Arrange a meeting with the team.