Collinson Valuedynamx is proud to sponsor the latest “Let’s Talk Loyalty” podcast with Paula Thomas.
In this episode Paula talks to Isabelle Birem, Senior Vice-President at Accor, who shares the challenges and opportunities of driving loyalty at a global scale. Isabelle ensures that staff and owners, across the Accor Group, understand the power of the ALL, Accor Live Limitless loyalty lifestyle programme to drive their businesses forward to deliver on the brand promise of every guest.
Isabelle also touches on the importance of their programme partners, including Paris Saint-Germain and the “money can’t buy experiences” this creates for members, as well as the innovative “double-dip” partnerships launched with Air France–KLM and Qantas.
Where to listen:
Apple Podcasts | Spotify Podcasts
About Let’s Talk Loyalty
Let’s Talk Loyalty is the first independent podcast in the loyalty marketing industry. Paula Thomas created this show, targeted at loyalty industry professionals who create, run, and promote marketing programmes that drive customer loyalty.
About Accor and ALL, Accor Live Limitless
Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 5,200 hotels, resorts, and residences across 110 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.
ALL, Accor Live Limitless is Accor’s lifestyle loyalty programme that goes beyond hotels and offers. ALL offers members truly spectacular experiences and exclusive benefits every day, whether at home or away.
Collinson Valuedynamx has worked with Accor since 2016.