James Berry, Commercial Director for Collinson Valuedynamx, joins host Iain Pringle, Managing Partner at New World Loyalty, on the latest Loyalty Podcast to discuss Merchant Funded Rewards.
James joins two other special guests, James Little from TopCashback, and Craig Grimshaw from New World Loyalty, to talk with Iain on how merchant funded rewards can drive millions in revenue for loyalty programmes and how programme managers can plan for a future without cookies.
Listen to the podcast here
James Berry is an experienced leader in the loyalty, marketing and e-commerce industries. He has a strong record in managing the loyalty commerce business for Collinson. His loyalty and e-commerce expertise spans 20 years having developed and delivered earning and redemption solutions for clients across multiple markets and geographies.
Find out more about Collinson Valuedynamx.