Peter Gerstle, Collinson’s Group Head of Travel Products, will be joined by Frédéric Kahane, SVP Customer Loyalty and Flying Blue Director for Air France KLM, on the upcoming Skift Live: Loyalty and Subscription Summit.
The event address issues such as whether or not fee-based loyalty programs can foster greater customer relevance for travel brands, how paid loyalty will help airlines regain and retain customers whilst offering a more personalised approach, how loyal travellers really are to an airline and if points still matter?
During this event, on April 21st, Peter and Frédéric will address the transactional nature of loyalty and what strategies airline programs can adopt to better personalise the experience for customers whilst improving contribution to profit.
Please join Peter, Frédéric and other speakers from Tripadvisor, American Airlines, American Express and more, on the 21st April at 16:00 BST (11:00 EST).
Register here to join.