Artificial intelligence and machine learning are now a must-have for banks due to the clear impact they can have on profit and on customer engagement and retention. Despite this 82% of financial institutions are only just becoming familiar with the vast potential and fundamentally what AI and machine learning means or does.
Join W.UP's webinar led by Sára Hanniker, W.UP’s Head of Data Science and Tom Peace, our Business Development Leader of Financial Services and Retail, as a guest speaker. Sára will explain how AI can drive digital banking sales and customer engagement whilst Tom will dive into how card-linked offers can enhance customer journeys and provide better contextual, personalised engagement for banks.
This webinar will take place on Tuesday, 11 June 2019, from 10-11am CEST and will cover the following:
- Intelligent banking sales: the road from raw data to value
- The antechamber of personalisation: data-driven micro segmentation#
- Use case: variations of contextual card-linked offers