easyJet launches new tailored travel insurance partnership with Collinson Group and Zurich
04 January 2018
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easyJet, Europe's leading airline, now offers customers dynamic
travel insurance solutions in partnership with Collinson Group, a
global leader in shaping and influencing customer behaviour, and
underwritten by Zurich Insurance.
easyJet is looking to significantly change the way travel
insurance is sold to customers. The partnership sees Collinson
supporting easyJet sales as well as customer servicing, claims and
assistance in *13 European markets, with products and pricing
tailored to a number of traveller profiles. The pricing engine uses
variables such as the traveller's destination, time of year, group
size and flight add-ons to highlight a product that's likely to
resonate best with that customer.
The opportunity for airlines to focus on optimising conversion
rates within the flight booking journey is huge. This, coupled with
the introduction of the new Insurance Distribution
Directive (IDD) in February 2018, helps to place easyJet
ahead of the curve in offering travel insurance that is
competitive, compliant and tailored to its customers' needs.
Alongside familiar options such as cancellation, domestic and
comprehensive insurance, customers will be presented with
persona-based products if their booking matches the profile for
winter sports, business travel, or sports such as cycling and golf.
Depending on the persona purchasing the flights, bespoke add-ons
will also be offered such as enhanced gadget cover for
In addition to purchases with flight bookings, easyJet customers
can buy travel insurance separately through an easyJet-branded
website which was custom-built by Collinson and supports thirteen
languages. In the months ahead, easyJet marketing activity will
drive customers to the site at various points before travel to
raise awareness of the best-matched insurance product.
easyJet's Ancillary Revenue Director, Andrew Middleton,
commented: "We are pleased to be partnering with
Collinson to sell Travel Insurance across Europe. Collinson stands
out from mainstream insurers with a unique proposition and an
ability to deliver e-commerce, marketing and big data solutions.
Collinson's partnership with Zurich combines these attributes with
a customer-centric process to support claims and medical
Greg Lawson, Head of Travel Insurance at Collinson,
added: "We're delighted to be working with easyJet,
Europe's leading airline as Collinson expands into the global
airline sector. We believe there is significant opportunity to
introduce more tailored products at the point of sale, in addition
to products that add greater customer engagement. We will continue
to work with easyJet to create market differentiators to drive
customer satisfaction and support their brand values.
"In addition, the partnership between Collinson and Zurich,
a highly respected global brand, highlights the combined strengths
in terms of customer understanding, innovative technology, dynamic
insurance products, claims services and impactful
*13 European markets include: UK, France, Germany, Italy, Spain,
Switzerland, Poland, Hungary, Portugal, Greece, Denmark, Czech
Republic and Netherlands.
For more information contact: PR@collinsongroup.com
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