Collinson sponsors Passenger Loyalty China Summit

19 November 2019

Collinson is excited to be sponsoring the Passenger Loyalty China Summit, being held in Shanghai between 27th-29th November 2019. Now in its fourth year, the Summit attracts key players from the travel, hospitality and infrastructure industries, as well as leading technology providers and networks.

Leaders in loyalty and benefits, Collinson is proud to have been present in China for more than 15 of the company's 30 year history, and is looking forward to joining Summit attendees in Shanghai in order to deliver two sessions:

  1. Pre-Conference Workshop: "Paid Loyalty - a new revenue stream for the travel industry" 
    On Wednesday 27th November from 4-5pm, Peter Gerstle, Head of Travel Products and Vivien Deng, General Manager China will reveal how today's leading companies are driving revenue and customer engagement by delivering demand-led, personalized experiences; and how paid loyalty can be leveraged by the travel industry to achieve these results.
  2. Panel Discussion: "Where to spend your budget - Mass infrequent travellers versus frequent flyers" 
    On Thursday 28th November from 4-5pm, Collinson's President of Asia Pacific, Todd Handcock, will moderate a panel session that discusses the revenue opportunities surrounding mass infrequent travellers versus frequent flyers. Featuring panellists Christopher Evans, Collinson's Joint CEO, and Selina Miao, Head of Asia Miles China, the session will consider strategies such as paid membership, and when this is most effectively deployed.

To find out more on the rise of paid loyalty programmes and read our experts' views on the subject, download Collinson's whitepaper here.