Airport & Travel Enhancement
Financial Services
Bespoke global airport experiences programme
Learn moreOur expertise in enabling our clients to make substantial impact
Bespoke global airport experiences programme
Learn moreThe first international frequent flyer programme in the Middle East
Learn moreHelping launch a highly-valued premium travel card in the US
Learn moreChase® needed a partner to provide VIP airport lounge access to their high net worth credit card customers, including the Chase Sapphire Reserve® portfolio.
They were entering a market dominated by a competitor’s card product and needed to be able to compete effectively with that card’s lounge access package.
Our Priority Pass lounge and experiences programme, with a worldwide network of over 1,300 lounges, provided Chase with the coverage to enter the market with the largest and most credible airport lounge programme included in their benefit package.
The Chase Sapphire Reserve card was launched with tremendous success and has become a highly-valued premium travel card in the US market.
Extended programme value with 1,700 curated rewards in 7 countries
Learn moreEurostar approached us to help combine their existing programmes into a single proposition on one new platform to work with their evolving technology.
After the successful launch of their rewards programme, Club Eurostar, they needed a strategic partner to enhance their member experience strategy, plus a new solution to provide a seamless member experience and broaden the appeal of their programme through redemption.
We built their loyalty platform using our SmartEngageTM product and integrated it with our SmartRedeem StoreTM, making sure it could interact with Eurostar’s evolving interfaces. We also migrated 500k cleansed records to the new database.
The platform enables Eurostar to run points earning and burning campaigns to support their wider commercial strategy. It extends the programme’s value while removing manual processes and reduces the cost of fulfilling rewards.
Member base doubled in the first 9 months after launch
Learn moreOffering patients more than just a transactional benefit
Learn moreBayer needed a partner to help them add an emotional appeal to their transactional programme for customers. Competitors were offering B2C programmes that provided additional services, but Bayer’s programme was purely transactional.
We provided Bayer with a strategic action plan for improving their programme and mapped all competitors’ programmes to see their strengths and weaknesses. Then, we supported Bayer to create a personalised communication lifecycle rule according to a patient’s treatment and their communication stage.
Bayer now has a more robust programme with greater emotional appeal. Offering more than just a transactional benefit, it provides health services and products, discounts from partners, communications alerts and content to help patients learn more about their treatments.
We partnered with easyJet to give passengers relevant and dynamic insurance options, while Zurich provided underwriting. easyJet passengers are presented with products and tailored pricing if their booking matches certain profiles, such as sports or business travel. Depending on the persona purchasing the flights, bespoke add-ons are also offered; for example, enhanced gadget cover may be suggested to families.
As well as allowing customers to buy their insurance alongside their flights, we also created bespoke, standalone sites that customers can use to buy their travel insurance, plus provided support for sales, customer servicing, claims and assistance in 13 European markets.
Jumeirah, founded in Dubai and one of the most luxurious and innovative hotels chains in the world, needed a partner to re-develop their loyalty programme, which had become less profitable as their property portfolio grew.
Our relationship with Jumeirah started in 1998 and had evolved over the years to match their changing objectives and needs. During our relationship, we had provided them with all the offerings within our loyalty agency services - so we were well placed to help them.
We conducted several programme reviews during our relationship, from programme strategy, data and analytics to general annual programme reviews. One of the key outputs from these was a new marketing calendar and communications strategy that allowed Jumeirah to drive engagement and increase member satisfaction.
We also looked at earn and burn rates with residences vs. non-residence, and the types of behaviours of different guests to give Jumeirah invaluable insights. The result was a strategic approach to loyalty that conclusively increased Jumeirah’s members satisfaction and engagement.
Saudi Arabia’s leading and largest bank welcomes over 20,000 visitors per day to their loyalty programme.
Learn moreIn 2007, NCB, a leading financial institution in the region, wanted Collinson to create a travel proposition card, Amyali, that would grow and reward their frequent traveller segment, support their branch partner network and drive cross-border spend. Over the years, the programme scope evolved and extended beyond NCB’s initial needs. Additionally, their portfolio of cards and related reward propositions grew in size and complexity, becoming difficult to manage.
In 2015, NCB started consolidating all the cards into one product, the Al Ahli Credit Card, with one reward platform called Lak Rewards.
The Amyali platform, that we created, was selected for the new Lak Rewards programme as it already contained travel rewards, eGift vouchers and points transfers, and could easily manage the evolving programme scope. We ensured that the programme delivers choice and personalisation by targeting different segments with relevant rewards and offers, using our platforms of Realtime-XLSTM, SmartRedeem TravelTM and real-time APIs with partners.
The programme was a pioneer of its time and continues to lead the market. Today Lak Rewards welcomes over 20,000 visitors per day compared to 12,000 in 2016.
Reaching over 380,000 interactions in one year
Learn moreJetBlue came to us in 2014 as part of a migration of clients who were using an online earn solution provided by Points.com. The motivation to convert these clients to our SmartEarnTM solution came from a desire to offer a more streamlined user experience, in turn increasing conversion and commission revenue for JetBlue.
In recent years, JetBlue has worked to improve their customer experiences by making all interactions seamless and simple to understand. We worked with them to redesign and improve the UX and UI of the earn website, creating an easier, simplified path to earn both in-store and online.
The result was a clean look and feel that was easy for members to navigate. We also rolled out a flat value proposition across all merchants. Finally, we launched SmartLink to provide card-linked offers for their members to earn in a frictionless way online and in-store.
Following these changes, JetBlue opened up additional communication opportunities to increase awareness and engagement across the TrueBlue member base.