Airport & Travel Enhancement
Bespoke global airport experiences programmeLearn more
Our expertise in enabling our clients to make substantial impact
Bespoke global airport experiences programmeLearn more
The first international frequent flyer programme in the Middle EastLearn more
Helping launch a highly-valued premium travel card in the USLearn more
Chase® needed a partner to provide VIP airport lounge access to their high net worth credit card customers, including the Chase Sapphire Reserve® portfolio.
They were entering a market dominated by a competitor’s card product and needed to be able to compete effectively with that card’s lounge access package.
Our Priority Pass lounge and experiences programme, with a worldwide network of over 1,300 lounges, provided Chase with the coverage to enter the market with the largest and most credible airport lounge programme included in their benefit package.
The Chase Sapphire Reserve card was launched with tremendous success and has become a highly-valued premium travel card in the US market.
Over 50K drivers enrolled in points-based programmeLearn more
Uber, a global ride sharing company, wanted to motivate and incentivise drivers in Saudi Arabia, to differentiate their offering and increase drivers’ satisfaction.
We provided consultancy services for the set up and ongoing management of a driver reward programme. This included programme development, hosting, reward fulfilment, member service support, communications, and ongoing operational support for the new points-based, tiered programme.
The programme was run via a mobile app, available for iOS and Android in English and Arabic. It consisted of four tiers – Bronze, Silver, Gold and Platinum.
Drivers who used the Uber app earned points based on the number of completed rides. Points could then be redeemed for online gift vouchers across a range of retail and telecom companies. Additionally, all members had access to offers on car related services, travel, healthcare and more.
The go-to rewards programme, connecting the Virgin family.Learn more
The global fintech enlisted our help to give premium and metal card members access to airport lounges.Learn more
Over £200m spent by members onlineLearn more
Driving ancillary revenue during the COVID-19 crisisLearn more
Extended programme value with 1,700 curated rewards in 7 countriesLearn more
Eurostar approached us to help combine their existing programmes into a single proposition on one new platform to work with their evolving technology.
After the successful launch of their rewards programme, Club Eurostar, they needed a strategic partner to enhance their member experience strategy, plus a new solution to provide a seamless member experience and broaden the appeal of their programme through redemption.
We built their loyalty platform using our SmartEngageTM product and integrated it with our SmartRedeem StoreTM, making sure it could interact with Eurostar’s evolving interfaces. We also migrated 500k cleansed records to the new database.
The platform enables Eurostar to run points earning and burning campaigns to support their wider commercial strategy. It extends the programme’s value while removing manual processes and reduces the cost of fulfilling rewards.
Member base doubled in the first 9 months after launchLearn more
Offering patients more than just a transactional benefitLearn more
Bayer needed a partner to help them add an emotional appeal to their transactional programme for customers. Competitors were offering B2C programmes that provided additional services, but Bayer’s programme was purely transactional.
We provided Bayer with a strategic action plan for improving their programme and mapped all competitors’ programmes to see their strengths and weaknesses. Then, we supported Bayer to create a personalised communication lifecycle rule according to a patient’s treatment and their communication stage.
Bayer now has a more robust programme with greater emotional appeal. Offering more than just a transactional benefit, it provides health services and products, discounts from partners, communications alerts and content to help patients learn more about their treatments.
Bespoke insurance platform in 13 languagesLearn more
We partnered with easyJet to give passengers relevant and dynamic insurance options, while Zurich provided underwriting. easyJet passengers are presented with products and tailored pricing if their booking matches certain profiles, such as sports or business travel. Depending on the persona purchasing the flights, bespoke add-ons are also offered; for example, enhanced gadget cover may be suggested to families.
As well as allowing customers to buy their insurance alongside their flights, we also created bespoke, standalone sites that customers can use to buy their travel insurance, plus provided support for sales, customer servicing, claims and assistance in 13 European markets.
20% YoY increase in online spend per memberLearn more
Loyalty programme management since 2002Learn more
A bespoke solution serves to reward most valuable customers, reinforcing positive brand experienceLearn more
Fliggy, Alibaba’s OTP (Online Travel Platform) – a significant player in the travel arena in China with over 320 million members, made up of 60% milennials – required a bespoke, travel-related and China market-relevant solution that would serve to reward and ultimately retain its premium customers.
Effective since April 2021, Fliggy’s second highest tiered members (F3) are now able to redeem access to more than 190 airport lounges within Collinson’s lounge network in China (at over 60 major airports) to relax, unwind and recharge before boarding their flight.
Additionally, Fliggy’s F4 members – the highest tier of the loyalty programme – also have the opportunity to invite guests to enjoy the quiet, relaxing atmosphere, amenities, and services within the lounges.
Revolutionary 24/7 online claim processLearn more