Personalised experiences that build lasting customer loyalty and engagement

Our teams of designers, architects, developers, analysts, orchestrators, subject matter experts and innovators work with customers to create customer loyalty programmes that drive increased loyalty and value
loyalty and customer engagement
Seamless experiences for your customers

Deliver a seamless end to end customer experience

Customer focused strategies and programmes

Create personalised interactions for your customers

Adaptable to fit your brand and business

Increase acquisition, engagement & retention

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We are loyalty creators. For more than 30 years we have been at the forefront of loyalty innovation, continually evolving and building loyalty to meet the changing needs of our clients and their customers. We help enhance and run the customer loyalty programmes for some of the world’s largest airlines, banks, hotel groups and technology companies.

Our global team of experts work with you to understand your goals, unlocking data from multiple sources, enabling you to transform your overall customer experience. This is delivered through innovative, multi-channel, highly personalised global customer rewards programmes that shape customer behaviour and customer loyalty. From an individual project, off the shelf or e-commerce solution, we drive engagement, value and customer loyalty.


Our expert teams can help you build your loyalty proposition

Loyalty Services
Loyalty Customer Engagement


We work with you to create strategies that drive smarter customer experiences by focusing on the needs of your customers and your business. We support you by analysing data, assessing customer behaviour, integrating, or streamlining processes to deliver targeted and integrated engagement.

Smart Engage
Loyalty Customer Engagement

Salesforce Loyalty Management

Salesforce Loyalty Management is the jewel in Salesforce’s Customer 360 crown bringing together Sales, Service, Marketing, Commerce and Customer Data to deliver fully-integrated loyalty solutions for brands across all sectors. Collinson works closely with Salesforce customers to design, implement and optimise their loyalty programmes using Loyalty Management, Marketing Cloud and other Salesforce products.

Loyalty Solutions
Loyalty Customer Engagement


Our global merchant network, services and platforms work together create powerful end-to-end customer loyalty programmes which drive greater engagement and increases customer rewards, satisfaction and retention, while increasing revenue for your business. These are tailored based on your specific requirements.

Loyalty Platforms
Loyalty Customer Engagement

Loyalty Platforms

Our award winning, proprietary loyalty platforms work in real time to track and reward all customer loyalty transactions, strengthening loyalty and driving profitability through a seamless customer rewards experience. As a Registered Salesforce Partner with Certified experts across CRM and Loyalty, Collinson can help Salesforce Loyalty Management customers leverage their investment by designing and implementing fully integrated and seamless customer experiences – at speed and at scale.

Data and Analytics
Loyalty Customer Engagement

Data and Analytics

Data is at the heart of what we do. Our full suite of loyalty data services are designed to enrich your customers’ experiences and improve business outcomes. Using our own proprietary technology along with those of our technology partners, including Salesforce loyalty management, our data and loyalty experts work together to generate unique customer insights and drive compelling, innovative customer loyalty journeys that improve the performance of your customer rewards and marketing programmes.


Our experienced professionals

Priyanka Lakhani
SVP, Commercial, EMEA
Sanjit Gill
General Manager, Middle East
Thierry Reginato
General Manager, Financial Services and Retail Loyalty
Daniel Cantorna
Vice President, Data, Insights and Technology, Asia Pacific
Peter Gerstle
Head of Travel Products
Stephen Gilbert
Director, Loyalty Solutions, EMEA


Businesses we've assisted

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