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SALESFORCE LOYALTY MANAGEMENT
SALESFORCE LOYALTY MANAGEMENT
Create seamless customer loyalty with Salesforce and Collinson
The Power of Salesforce Customer 360
Feature-rich and configurable
Real-time insights with Einstein AI
With Salesforce Loyalty Management customers can integrate loyalty across their business – Commerce, Service and Sales – to enhance the customer experience at every touchpoint through personalisation, recognition and rewards. Collinson’s teams of loyalty experts – strategic and technical - can apply their ‘know-how’ to help you create a one-of-a-kind customer loyalty programme built around your brand and business drivers that will look and feel bespoke to your customers. With our unique loyalty products we can further extend the capability of Salesforce Loyalty Management making your customer loyalty programme even more out of reach from your nearest competitors.
CORE BENEFITS
Why choose us
Flexible engagement
Supporting configurable earning, burning and lifecycle programme engagement. Customer interactions or milestones can be rewarded. Benefits and rewards can be pushed to customers in real-time and promotions created that precisely define the target segment, behaviour, and how members qualify.
Advanced lifecycle management
Loyalty Management supports a rich set of features for flexible and sophisticated lifecycle management. It encourages continuous and deeper engagement with targeted campaigns, promotions and communications through Marketing Cloud. At every stage of the lifecycle the platform enables you to track and reward actions across any kind of activity with your brand.
Real-time Data and Insights
Using Tableau CRM for Loyalty Management to monitor program performance in real time, enabling you to make changes that increase programme profitability. Generate segmented and interactive data visualisations to inform strategy, offers and campaigns.
Partnership management
Extend the reach of your loyalty programme giving members earn and burn opportunities with your partners and allowing your members to transfer points. By enriching your programme with a greater portfolio of rewards and earning opportunities, you can build stronger emotional connections with your brand, deepening loyalty and increasing advocacy.
OUR EXPERTISE
Our expert teams can help you build your loyalty proposition
Services
We work with you to create strategies that drive smarter customer experiences by focusing on the needs of your customers and your business. We support you by analysing data, assessing customer behaviour, integrating, or streamlining processes to deliver targeted and integrated engagement.
Programmes
Our global merchant network, services, and platforms work together to create powerful end-to-end customer loyalty programmes that drive greater engagement and increase customer rewards, satisfaction, and retention while increasing revenue for your business. These are tailored based on your specific requirements.
Loyalty Platforms
Our award-winning, proprietary loyalty platforms work in real-time to track and reward all customer loyalty transactions, strengthening loyalty and driving profitability through a seamless customer rewards experience. As a Registered Salesforce Partner with Certified experts across CRM and Loyalty, Collinson can help Salesforce Loyalty Management customers leverage their investment by designing and implementing fully integrated and seamless customer experiences – at speed and at scale.
Data and Analytics
Data is at the heart of what we do. Our full suite of loyalty data services are designed to enrich your customers’ experiences and improve business outcomes. Using our own proprietary technology along with those of our technology partners, including Salesforce loyalty management, our data and loyalty experts work together to generate unique customer insights and drive compelling, innovative customer loyalty journeys that improve the performance of your customer rewards and marketing programmes.
