Data and Analytics

Enriching customer experiences and improving business outcomes.

From BI to AI, our experts and technology help you fully harness your data. 
Data and Analytics
Flexible, configurable platform

Global team of data and loyalty experts

Leading data and marketing technology

In depth customer and business insights

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Data can be challenging but when done right, it offers a competitive edge in today’s age of digital disruption by providing a deeper understanding of your customers and business. This makes it a critical factor in creating more meaningful relationships with customers and improving business operations.

Our experiences with data have allowed us to help hundreds of clients drive performance and connect more with their customers. We developed our own data ecosystem, SmartInsight™, to provide our clients with access to a single unified platform and skilled teams to cover all their data requirements.


Creating value through deeper customer insights

Core Benefits


Our unique, integrated ecosystem of carefully chosen data technology combines leading marketing automation, data science, AI and data visualization with our own data products. Apply the benefits of big data, machine learning and AI to your customers’ experiences and create hyper-personalised, real-time, contextual, omni-channel customer interactions.

Core Benefits

Data services

Overcome the challenge of unifying disparate data, increase efficiency through integration and automation, plus bring stories and insights to life with engaging visualisations. Our specialist teams and technology can operate ‘as-a-service’ or plug into your existing organisation, and provide expert insight across loyalty, travel, retail and financial services.

Core Benefits

Advanced analytics

Leveraging big data, AI and machine learning makes it easier and quicker to discover deeper insights, make predictions and generate recommendations, helping you to stay one step ahead in today’s fast-changing world. Find patterns, trends, and themes that may be hidden within your data and use them to fully understand your customers and deliver better experiences.

Core Benefits

Intelligent marketing automation

Our marketing automation capability combines our heritage in customer communications with our data science and AI strengths. Navigate the complexities of marketing automation with out-of-the-box solutions and resourcing models that drive efficiencies and provide demonstrable uplifts in your customer engagement. Through advanced analytics, we help you unlock critical insights to create ‘segment of one’ personalised communications, delivered at the moment it counts.


If you have a question, please contact the team


Insights and tools to deliver better customer experiences

Loyalty Solutions
Loyalty Customer Engagement


Our services, platforms and global merchant network are designed to integrate together, creating powerful end-to-end loyalty programmes which drive greater engagement and increases customer satisfaction and retention, while increasing revenue for your business. These are tailored based on your specific requirements.

Loyalty Services
Loyalty Customer Engagement


We work with you to create strategies that drive smarter customer experiences by focusing on the needs of your customers and your business. We support you by analysing  data, assessing customer behaviour, integrating or streamlining processes to deliver targeted and integrated engagement.

Loyalty Platforms
Loyalty Customer Engagement

Loyalty Engines

Our award winning loyalty engines work in real time to track and reward all customer transactions, strengthening loyalty and driving profitability through a seamless customer experience.  Continual innovation and investment cycles mean they meet the demands of the highest banking, security and data regulation standards as well as today’s time poor and choice rich consumers.

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