Airline Loyalty Programmes

Making travel a better experience

With passenger traffic growing by 79%* in the past decade, airports sometimes struggle to deliver the sort of seamless journey experience that puts travellers in the right frame of mind to relax, enjoy and spend a little more. Core to this challenge is the ability to engage the passengers earlier, understand their itineraries and better tailor their door to door journey.

Passengers want more. New segments are increasingly demanding a more personalised, real time and mobile experience. Failure to cater to this drives dissatisfaction and importantly leaves non-aeronautical revenue on the table.

Collinson is the industry leader in integrated airport experiences, traveller management and insights. By engaging with travellers early and better understanding their needs in a fully permissioned and trusted manner; we work with airports, tenants and concession holders to optimise the journey. We remove some of the stresses of travel and offer better, more relevant, more timely experiences that makes travel more memorable and more profitable.

Driving Airport Engagement
Enriching travel experiences
Airport Lounge Development
Airport Retail

Driving Airport Engagement

Delivering a more enjoyable and more profitable passenger experience.

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Understanding Airport Loyalty

Most airports simply do not know who their travellers are until its too late. This translates into missed revenue opportunities and an inability to better serve the traveller’s needs at the airport. With a more structured approach to engagement and management, airports understand in advance and can anticipate both servicing needs and revenue opportunities. Collinson brings over 30 years of traveller and customer loyalty management to better manage potentially all airport travellers and users.

Airport Loyalty

Our online and "Drawing on three decades of traveller loyalty management to design, build and manage passenger loyalty propositions that serve both frequent travellers and inexperienced rookies. This new approach to loyalty engages and understands many more travellers, helps to guide them to, from and across the airport, stress free; recognising performance and driving greater value for tenants by matching needs and want at exactly the right moment.

With data and analytics in our DNA, we support the airport community with insights and intelligence that allows for continuous learning, improvement and optimisation.

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SmartDelay™

With airline punctuality at its worst for five years and increasingly busy airports, traditional delayed departure cover does not address travellers’ stress and anxiety when they are most in need of support. SmartDelay™ can ease the pain of flight delays and remove the hassle of lengthy travel claims by offering instantly redeemable benefits.

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Enriching travel experiences

Ensuring that your top customers are recognised and cared for on every journey

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Making Travel a Pleasure

The romance and excitement of travel remains one of the strongest consumers motivators; people simply love to travel. Top consumer brands understand this, and travel opportunities are a reoccurring theme in many of the world’s best customer loyalty and consumer benefit programmes. We serve this need by developing and operating travel benefit and experience platforms which target and serve leading non-travel related brands looking to build loyalty and cater to the needs of their top customers, whether travelling for business or pleasure.

Counting leading global banks amongst over 600 clients, for over 25 years we have worked to develop an unrivalled global network of over 1200 VIP lounges and other experiences across 500 cities. These are accessible to our clients customers through our flagship Priority Pass programme or on a fully brand-tailored basis via digital platforms such as LoungeKey and LoungePass.

Priority Pass

The choice-rich, affluent traveller won’t accept anything less than the best. And that’s precisely where Priority Pass comes in. The only truly global, airport lounge and travel experiences brand, with the highest perceived value, it turns the airport experience from endurance into an indulgence, regardless of airline ticket. The discerning customer knows that by offering them Priority Pass you truly value them.

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LoungeKey

LoungeKey is a unique brand extension able to enhance bank cardholders’ airport experience by providing access to lounges, as well as dining, retail and spa offers. With a fully customisable experience, and benefits tailored to each customer base, banks can unlock their businesses full potential by increasing engagement and loyalty, with the card staying front-of-wallet and front of mind whilst travelling.

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Airport Lounge Development

We are continuously investing in and growing our network with a number of lounges around the world that are fully operated through our own subsidiary.

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Expert lounge solution provider

Expert lounge solution provider

Airport Lounge Development (ALD) is the expert lounge solution provider for airports and airlines. Specialising in building and operating airport VIP lounges and other experiences and working with airport clients to drive traffic to the lounges, increase lounge revenue and performance efficiencies.

ALD works with leading airports to both renovate existing lounge capacity or to fully utilise and maximise revenue return from empty terminal space and capacity; enhancing overall airport performance and brand profile.

Currently ALD owns and operates 18 lounges growing to over 25 by the end of the 2019 and supporting a client base of over 30 airports and airlines.

THE CLUB

The Club is ALD’s unique and innovative common use lounge concept designed to satisfy the needs of the broadest audience of travellers looking for an alternative to an exclusive airline or credit card lounge. Our concept is an ‘inclusive’ lounge open to all passengers regardless of airline, class of ticket or Frequent Flyer status. The Club is not limited to a single credit card programme but provides a lounge solution and access benefits to travellers through American Express, Chase Sapphire, Diners, MasterCard, Visa and over 100 banks globally. Solo and walk up travellers can purchase a day pass access via a variety of online channels or at any The Club location.

Dwell Time Experiences

With passenger dwell times at airports trending upwards, airports are increasingly competing with each other to offer dwell time experiences that complement their growing dining and retail propositions. ALD is leading the way in sourcing and managing innovative experiences that both satisfy traveller needs and generate incremental non-aeronautical revenue for the airport operator.

As traveller segments and their needs evolve, ALD taps into its unique group insights on traveller behaviour and performance to understand emerging trends and work quickly with airports and providers to deploy, operate and monetise new propositions. Current and future experiences include; sleeping pods, spa and grooming, fitness facilities and entertainment options.

Airport Retail

Better serving needs and wants in the expanding travel retail sector

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Enhancing the airport retail experience

Travel retail is massive! It has grown by around 9% annually over the past 15 years and today is valued at $70 Million. But future competition likely comes from retailers that can potentially bypass the entire airport. And travellers want the same choice, convenience and digital flexibility at the airport as they experience with all other forms of retail engagement.

The modern traveller researches major purchases in advance, knows exactly where and how much he or she should be paying and expects a seamless level of service and value-added benefit from being a ‘valued’ customer. Whilst major players are slowly adapting to meet this new need, sector innovation is being driven by start-ups and innovators with whom digital, mobile and use of data are both native and intuitive.

Collinson is actively investing in and partnering with the best and brightest of these innovators; providing financial support, global management expertise and supporting their integration with and access to our worldwide customer and loyalty eco-systems, providing a seamless customer and merchant experience.

With 30 years’ experience in the banking and payment industry we are on the cutting edge of leveraging payment data to better understand consumers’ needs and behaviour and using permission-based targeting to better match them to merchants and retailers - driving more sales for the retailer and greater value and rewards for the consumer.

Grab

Grab is a pioneer in delivering a better experience for hungry and time-poor travellers and revenue performance for dining concession holders. With flexible mobile and kiosk-based interfaces, travellers can pre-order or pre-book and collect on the run dining options from over 250 dining partners at over 30 airports worldwide.

Collinson is an investor in and strategic partner of Get Grab, supporting the roll out across the globe and integrating the Grab experience into new airport, loyalty and consumer platforms.

Card Linked Offers

Open banking reforms offer consumers unprecedented new opportunities to exchange fully permissioned payment information with trusted and verified parties in exchange for greater benefits, more value and personalised offers. greater value for the consumer and greater value for the brand owner.

Collinson have been early investors in this new customer centric sector, leveraging our big data, AI and analytical capability to matchmake customers with the best propositions from the best merchants.

With the progressive development of travel retail, we are increasingly working with travel providers and travel retailers to ensure that travellers on the go have access to the same unique purchase benefits that are becoming progressively more common on and off the High Street.

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Engaging and supporting airport travellers

Premier airport lounge network

Delivering world’s best experiences

Investing in the future of travel retail