Alpha Shop, a national loyalty programme, is launched by Alpha Bank Romania

23 June 2017

Collinson (formerly Welcome Real Time) and Alpha Bank Romania – a Company of  the Alpha Bank Group, are proud to announce the launch of the Alpha Shop rewards programme in Romania.

After 10 years of successful collaboration on the renowned Bonus loyalty programme in Greece, Alpha Bank decided to rely on the Welcome Real Time powerful loyalty management solution to support its new rewards programme in Romania, Alpha Shop.

Alpha Shop provides the customers of Alpha Bank Romania with a multi-partner loyalty scheme, where the customers collect points when using any of the credit cards offered by Alpha Bank Romania, having the opportunity to earn more points for each ron spent from the Alpha Bank retail partners who participate in the programme. In addition, customers also collect points when spending with their Alpha Bank debit cards in the participating retail partners and in any supermarket in the country. The main retail partners in the scheme include Gant, Carturesti, Lacoste, Bata, Salomon, Intersport, Mobexpert, where Alpha Shop members may also redeem points.

With the support of Collinson, Alpha Shop in Romania is steadily gaining customer attention and enables the Bank to reward its customers for their loyalty

“The highly advanced loyalty platform provided by Welcome Real Time, with more than a decade of proven success in Greece, is one of the key ingredients for a successful programme designed to delight our customers and offer true recognition for their loyalty ”, stated Mr. Cristian Dragos, Executive Retail Vice President of Alpha Bank Romania.

“We are glad to continue supporting Alpha Bank in the launch of this new Alpha Shop rewards programme. Having supported them for the past 10 years on Bonus, one of the most successful Financial Services loyalty programmes in Europe, Collinson is proud to be the partner of choice for this new programme launch, this time in Romania” said Thierry Reginato, General Manager, Collinson.

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