With the channel undergoing consistent evolution and change, and with competition for partner mindshare at fever pitch, we have identified new ways to meet partners’ expectations, looking beyond the traditional approach to channel development.
Our latest eBook defines the best practices for increasing partner engagement and boosting channel loyalty. Looking at B2C loyalty marketing practice through three global brand case studies, we identify innovative approaches that can be leveraged in channel partner programmes.
- The importance of treating your partners as customers
- How lessons from Cathay Pacific frequent flyer programmes can benefit your business
- Using game mechanics in your partner programme
- How Radisson Hotel Group (formerly Carlson Rezidor) used customer data to drive a personalized partner experience.