Channel communities are more diverse than ever. Partners are becoming increasingly multi-faceted and focusing on specific services, solutions or vertical markets. Added to the increasing convergence between IT, communications, mobile and social channels, the dynamics of relationships between vendors and resellers are becoming even more complex.
Our trend report outlines how, in this hybrid environment, channel programmes can be optimised.
- Ways to re-evaluate and audit your channel programme
- How to increase ROI and meet your defined objectives
- Approaches to aligning channel programmes more closely with channel partner needs.