The post-pandemic landscape presents brands with unique opportunities and new challenges like never before, requiring them to rebuild relationships with their customers.
Collinson recently spoke at Australian Loyalty Association’s 2022 Annual International Loyalty Conference on the topic of “How to Create life-long Engagement Amongst Your Most Valuable Customers”. Key takeaways from the session were:
Move beyond transactional rewards to emotional connections
Harness the power of personalisation
Shift from silos to multi-brand ecosystems
Watch the full presentation below.
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