Travel is returning at speed.
IATA anticipates that international air travel is likely to return to pre-pandemic levels globally by 2023, a year earlier than previously forecasted. Similar sentiments have also been echoed with Collinson’s recent Traveller Sentiment Survey where surveyed frequent travellers indicated that they plan to make 8 return trips on average in the next 12 months. This is nearly back to the average of ten trips made pre-pandemic in 2019.
This momentum is bolstering the recovery of travel, tourism and the aviation industries, which have experienced considerable challenges over the past three years.
At the recent Trinity Forum 2022, Todd Handcock, Asia Pacific President at Collinson joined Dermot Davitt, President & Editorial Director at The Moodie Davitt Report, Luis Felipe de Oliveira, Director General at ACI World and Heidi Van Roon, Founder and President at Spark at a panel session where they discussed how the recent resurgence of travel impacts airports and businesses and what brands in the travel ecosystem can do to enrich customer experiences, deepen customer engagement, build lifelong loyalty and ultimately, generate revenue.
Photo Credit: The Moodie Davitt Report
Key takeaways from the session include:
- Brands in the travel ecosystem need to collaborate more to collectively move our industry forward.
- The industry should also focus on insight-driven experiences where it leverages data and technology to engage with customers seamlessly at different touch points.
- This is an opportune time for brands to innovate and transform experiences. Anonymised data sharing is critical to ensure future customer experiences are personalised, timely and made more relevant.
To learn more about the customer engagement and loyalty strategies that brands in Asia Pacific are employing today and investing in for the future, click here to access our latest e-book.