Collinson's Platinum sponsorship at the recent World Tour Essentials Dubai on May 18, 2023, reflects our commitment to remaining at the forefront of technological advancements and providing cutting-edge solutions for our clients. Our partnership with Salesforce reinforces our dedication to delivering innovative loyalty and customer engagement programmes that harness the power of data and technology.
During the event, Guy Culshaw, Collinson’s Vice President of Business Solutions EMEA delivered a talk on the topic, ‘Amplifying Loyalty for a New Era: The Six Dimensions of Programme Evolution’.
Key Takeaways from the session include:
- Building stronger customer relationships is crucial in today's hyper-connected world and personalised experiences and targeted interactions are becoming the norm. At Collinson, we believe there are 6 dimensions to consider for a successful loyalty programme. We leverage the powerful technology of Salesforce and combine it with Collinson’s strategic expertise and execution excellence to amplify loyalty.
- Collinson empowers businesses with the tools they need to succeed in the ever-evolving digital era. We foster a collaborative environment that drives innovation and excellence in customer experience. Our partnership with Eurotunnel serves as a prime example of how introducing SAAS Salesforce technology and delivering personalised member offers through the use of Interaction Studio has helped amplify their loyalty strategy.
- By collaborating with Salesforce, Collinson enables companies to implement amplified loyalty and engagement programmes. Together we help companies to develop an efficient roadmap for success that goes beyond traditional rewards, fostering meaningful connections between brands and their customers.
At Collinson, we are dedicated to staying ahead of the curve and delivering unparalleled loyalty and customer engagement solutions. Our partnership with Salesforce allows us to provide our clients with cutting-edge technology and strategic insights needed to thrive in today’s competitive landscape.