The financial services industry is experiencing one of the most disruptive periods in modern history. In addition to traditional banks' digital evolution, new players are also working hard to establish brand engagement and trust. As consumers increasingly expect a consistent, personalised experience that truly adds value to their lives, customer loyalty is now a critical focus of many businesses’ operating models. To help brands meet these evolving customer expectations, Collinson recently spoke at the Asian Banking and Finance Summit 2022 on the topic of “Ready for Launch: Igniting Customer Loyalty in FS”. Watch the 15-minute presentation below.
Key take-aways from the keynote included:
Go beyond products: provide consistent experiences globally and enhance lifestyles
Build trust: become the orchestrators of connected ecosystems
Maintain deep relationships with niche audiences: take a bespoke approach.
