Collinson Valuedynamx and Reward join forces to deliver Personalised Card Linked Offers across the Middle East

Marketing Team
Marketing Team
22 Sep 2020

Collinson Valuedynamx and Reward join forces to deliver Personalised Card Linked Offers across the Middle East

  • Extension of their successful partnership in the UK which delivers PCLO to multiple clients, including Virgin Atlantic
  • Responding to market demand from leading banks and airlines for PCLO to extend loyalty programmes across the Middle East and additional markets in Europe including Netherlands and France
  • This will boost rewards earning potential for over 30 million customers across those regions 

Collinson Valuedynamx and Reward, EMEA’s largest Personalised Card Linked Offers (PCLO) provider, announce an extension of their partnership, demonstrating their commitment in the GCC region today. The agreement will see Reward provide PCLO to Valuedynamx clients loyalty programmes across the Middle East and additional markets across Europe including France and the Netherlands.

Valuedynamx puts significant focus on the convergence of payments, commerce and loyalty programmes, to curate tailored content and drive performance, providing products and rewards that enable our client brands to more frequently engage their customers, leading to more profitable and long-term relationships.

valuedynamx and rewards

In the UK, Reward provides Valuedynamx with personalised in-store offers from over 30 global retailers for multiple clients. Outside of the airline industry, Reward provides capabilities and personalised content in 20 countries including UAE, Saudi Arabia and Kuwait for some of the world’s largest banks and networks including American Express, HSBC, Mastercard, NatWest Group and Visa. 

Colin Evans, Founder and Chairman of Collinson, said: “Collinson Valuedynamx helps extend loyalty and reward programmes around the world for some of the largest banks, airlines and hotel chains and we are constantly being asked to add the PCLO capability into their programmes to drive value and engagement for their customers – especially when they are travelling less frequently. The partnership with Reward addresses that issue giving us access to an extended set of retail offers and rewards and we look forward to servicing our clients in these regions and beyond. I’ve known Gavin for a long time and seen his business grow from a sports loyalty business to a global leader in Personalised Card Linked Offers.” 

Gavin Dein, Reward’s founder and CEO, said: “Our goal is to help design, build and operate the best Customer Engagement programmes in the world, around the world. Collinson is the global leader in loyalty, rewards and customer benefits and its Chairman, Colin, is the godfather of the industry. We’re excited to be extending our successful relationship across the Middle East and additional markets across Europe. Together, we’re going to bring Personalised Card Linked Offers from Reward’s global retail network to Collinson’s blue-chip banking, airline and hotel clients which will help drive value and differentiation for everyone involved.” 

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