Flying Blue's Director of Partnerships, Gerben Sikkema, joins the latest Let’s Talk Loyalty podcast

Marketing Team
Marketing Team
01 Oct 2021

Collinson Valuedynamx is proud to sponsor the latest “Let’s Talk Loyalty” podcast with Paula Thomas. 

In this episode Paula talks to Gerben Sikkema, Director of Partnerships for Flying Blue, who shares the story of the loyalty programme behind Air France KLM. 

Gerben reveals how Flying Blue is moving from their frequent flyer focus to a lifestyle loyalty focus to engage members beyond the traditional travel channels. The shift in focus sees the programme engaging members in their daily lives, by enriching spend and offering more opportunities to earn and burn their miles with a wide array of partners. 

Gerben and Paula also discuss the latest innovative ideas and strategies that Flying Blue are working on including card linked offers and better incentives for members to choose sustainable products.

Where to listen:

Apple Podcasts  |  Spotify Podcasts  |  Amazon Podcasts

About Let’s Talk Loyalty
Let’s Talk Loyalty is the first independent podcast in the loyalty marketing industry. Paula Thomas created this show, targeted at loyalty industry professionals who create, run and promote marketing programmes that drive customer loyalty.

About Flying Blue
Flying Blue is the free loyalty programme of Air France, KLM, Aircalin, Kenya Airways, Transavia and TAROM with 18 million members, across five continents. It's a programme that rewards you every day.

Collinson Valuedynamx has worked with Flying Blue since 2012.

Marketing Team

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