With travel returning at speed, and travellers willing to spend more in order to access premium travel experiences, it presents brands in the financial services sector with new opportunities to leverage the return of travel to re-engage and deepen customer relationships.
At the upcoming Asian Banking & Finance Forum in Bangkok held at JW Marriott Bangkok on 4 April 2023, James Ellis, Vice President of Business Development, Asia Pacific, Collinson, will be joining a panel of industry experts to discuss the topic, “Digital Banking and Customer Experience: Delivering Seamless and Personalised Service”.
To find out more about the forum and register to attend, click here.
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Collinson’s latest research is set to publish in late April. Featuring responses from 4,750 consumers, it reveals what your most valuable customers expect from your brand. Sign up to receive your copy here.
Key findings from Thai consumers include:
- Consumers would stay with their financial services institution if they offered travel-related rewards and benefits (85%).
- A tailored, value-adding experience matters – such as being offered rewards and benefits relevant to them and tailoring communication outreach.
- Spend is extremely or very influenced by a brand’s loyalty programme (61%).