Asia Pacific is a fascinating region when it comes to customer loyalty – with each market engaging bespoke strategies to meet the niche expectations of their consumers.
This is particularly true of China, a market that Daniel Cantorna, Collinson’s Vice President for Data, Technology and Insights, Asia Pacific, describes as a crystal ball into consumers' increasing expectations as our world becomes more digital.
Listen to Daniel’s feature to learn of Asia Pacific-based consumer trends and expectations; as well as how Collinson is supporting brands with bespoke strategies, partnerships and technology implementations.
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