With the pandemic altering consumer preferences and purchasing habits, it is more crucial than ever for brands to have a strong loyalty data strategy.
Daniel Cantorna, Collinson's Vice President of Data, Insights & Technology, reveals how brands can use their first-party data to deliver insights-powered customer experiences to help yield year-on-year growth in his masterclass talk at Hong Kong FinTech Week.
Key highlights include:
- Why it is important to invest in data and analytics today
- The importance of first-party data
- 5 goals to hit in order to make your loyalty data dreams a reality
About The Speaker:
Daniel holds over 15 years of experience in consulting, product development, system integration, automation and gamification experience and is passionate about delivering customer-centric solutions and services that help Collinson clients build meaningful, enduring and increasingly valuable relationships with their customers.
Find out more about Collinson’s Data and Analytics solutions.