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- Paid Loyalty
PAID LOYALTY
PAID LOYALTY
Increase engagement and revenue through paid loyalty
Invigorate your FFP
Increase retention and programme activity
Ancillary programme and direct airline revenue
As customers become increasingly open to fee-based models that enhance their experience, airlines can increase programme relevance and competitive attractiveness by adding a new fee-based tier, without compromising existing programme incentives and levels. Enable your FFP members to customise their airline and partnership miles-earning experience by offering a high-value benefits package for just a moderate fee. Programmes are made more attractive to members, resulting in increased engagement, recognition and revenue.
CORE BENEFITS
Why choose us
Extend programme engagement
Offering a paid-for loyalty membership tier provides members with more options to remain engaged. This provides loyal, yet not quite elite-level members with new options to engage with your airline's programme, offering both high perceived and tangible programme value, without competing with your elite level programmes.
Maximise revenue opportunities
Paid loyalty is an innovative loyalty solution driving direct profit contribution, generating deeper engagement and combatting member attrition. This increases revenue from your loyalty assets, incentivising core airline revenue, ancillary revenue and increased partner activity.
Continued innovation for members
An added programme tier which provides a level of innovation can help drive ancillary benefits while keeping the brand current. An attractive package of elite-like benefits can be tailored to your programme to extend relevance, without compromising the existing programme dynamics.
Simple integration and seamless experience
Airlines can set up a paid loyalty proposition with no commercial risk and for minimal effort, while providing a seamless experience for their members. The curated content is configurable to meet an airline’s needs and commercial context. We have decades of experience in defining, setting up and running membership programmes, so let us do the work for you.
OUR SOLUTIONS
Insights and tools to deliver better customer experiences
Loyalty Commerce
Drive higher commercial growth and card or programme preference through our earning and redemption reward programmes. With our solutions, travel loyalty programmes and financial institutions can connect their members with the right merchants and retail offers to deliver accelerated earning and the right customer rewards, at the right time.
Loyalty for Financial Services
Create innovative solutions that meet the needs of today's consumers whilst increasing customer value and insight. We provide a highly modular solution tailored to your individual requirements and existing technology. This can address the needs of single card programmes through to full bank-wide loyalty including the ability to provide integrated e-commerce platforms and access to a global merchant base.
