As customers become increasingly open to fee-based models that enhance their experience, airlines can increase programme relevance and competitive attractiveness by adding a new fee-based tier, without compromising existing programme incentives and levels.
Enable your FFP members to customise their airline and partnership miles earning experience by offering a high-value benefits package for just a moderate fee. Programmes are made more attractive to members, resulting in increased engagement, recognition and revenue.
Offering a paid-for loyalty membership tier provides members with more options to remain engaged. This provides loyal, yet not quite elite-level members with new options to engage with your airline's programme, offering both high perceived and tangible programme value, without competing with your elite level programmes.
Paid loyalty is an innovative loyalty solution driving direct profit contribution, generating deeper engagement and combatting member attrition. This increases revenue from your loyalty assets, incentivising core airline revenue, ancillary revenue and increased partner activity.
An added programme tier which provides a level of innovation can help drive ancillary benefits while keeping the brand current. An attractive package of elite-like benefits can be tailored to your programme to extend relevance, without compromising the existing programme dynamics.
Airlines can set up a paid loyalty proposition with no commercial risk and for minimal effort, while providing a seamless experience for their members. The curated content is configurable to meet an airline’s needs and commercial context. We have decades of experience in defining, setting up and running membership programmes, so let us do the work for you.
Our specialist team works with you to understand your business and build tailored solutions to suit you. We connect the right partners with the right programmes to deliver rewards that customers expect, driving mutually beneficial long-term partnerships.
Create a unique solution for your credit or debit card customers. We can manage various programmes and card products on one platform with different earning and redemption rules and targeted campaigns to drive engagement and increased revenue.
Collinson International’s 2024 Travel Benefits and Customer Engagement Report reveals Asia Pacific consumers spend as high as USD10,000 per annum on travel
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Event: Asia Pacific Loyalty Conference 2024: Collinson International reveals how to harness the power and influence of travel on customer loyalty
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