How valuable is non-core inventory? Do members crave more choice of rewards? And does burning, really drive earning? In our second annual global travel member survey, we looked to address these questions and more.
Researching 2,250 global airline and hospitality programme members from the US, Europe, Middle East and Asia, we uncovered some fascinating insights, including:
- 52% of members bought core inventory goods after a non-core redemption
- 75% of members look for programmes with more choice of rewards
- 76% of airline and 72% of hotel loyalty programme members look for both offline and online redemption capabilities