Points and Collinson Announce Formal Partnership
This expanded relationship will enable both parties to reach a larger portion of the global loyalty industry.
Points, the global leader in loyalty currency management, has announced the expansion of its strategic partnership with Collinson (Formerly Collinson Latitude). The expanded relationship will enable both parties to reach a larger portion of the global loyalty industry and bring a robust suite of ancillary revenue products and services to more loyalty programs worldwide.
For the past two years, Points and Collinson have worked together on six earn malls with partners throughout Europe and North America. The new partnership will see the sharing of resources and expertise between the two companies, and the expansion of Points' core Buy, Gift, Transfer and PointsConnect business together with Collinson's earn and redemption products. This expanded product offering will bring more options to our respective loyalty program partners, driving engagement within their programs by offering members more ways to interact with their favourite loyalty currencies.
"Our existing partnership has proven to be a great fit, with significant opportunities to expand the relationship into the future and bring more options to our valued loyalty program partners," says Rob MacLean, CEO of Points. "We're very pleased with the opportunity to partner with a great company such as Collinson and see this as an excellent example of how our belief in doing 'more together' is being executed."
With offices in New York, London, Dubai, and Singapore, Collinson has earning and redemption capabilities in over 150 countries, providing services and products that are complementary to Points' own offerings for enhancing the value of loyalty programs. Collinson has over 25 years of experience in travel and financial services loyalty, and includes Priority Pass within its portfolio.
Colin Evans, Chairman, Collinson comments, "We've been delighted with the results achieved through the partnership so far, with multiple successful deployments delivered. This enhanced agreement enables us to work even more closely together to deliver more choice and value to our clients and their customers."
For more information please contact: PR@collinsongroup.com