Travel data can supercharge the integration of loyalty with the everyday
The convergence of travel loyalty programmes has developed significantly over the past year, with more brands wanting to give members flexibility and choice.
Giving members the ability earn, redeem or even part-pay with points all on the same platform will take off in 2017. At a time when consumers are expecting more than ever from brands to earn their loyalty, loyalty programmes need to offer the flexibility and choice their members are looking for.
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