Travel loyalty in a digital age

19 December 2016
10 travel loyalty member requirements for 2017
With the continued advancement of digital technology, consumer behaviour is rapidly evolving and expectations in the main are getting higher. As a consequence, it’s never been more pressing to understand the needs and requirements of the modern-day, tech-savvy loyalty programme member.

To help with this, we surveyed 2,500 loyalty programme members across the globe to find out how these advancements have impacted member behaviour and have produced a report of the 10 most compelling findings. For example, how…
  • 66% of members want to utilise points/miles both online and in-store
  • 78% of airline and 75% of hotel programme members told us they prefer brands that are early adopters of new technology and digital platforms

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