Blockchain will significantly improve loyalty programme management

06 June 2019

Learn more about Collinson’s views and activities in our latest whitepaper.

Blockchain technology has developed over the past decade to become one of the most disruptive technologies with the potential to impact every business discipline – including loyalty.

Our new whitepaper ‘Opportunities for blockchain in loyalty’ assesses the new business models of blockchain-based loyalty programmes and the many challenges and considerations that arise from these business models.

While Collinson believes that blockchain technology will play a significant role in the future of loyalty management, it’s not a magic bullet. We believe that optimising the behind-the-scenes mechanics of the loyalty ecosystem is where blockchain will truly shine and we have developed an innovative concept rooted in this view.

Learn more about our expert insights on blockchain in the loyalty space and discover how we’ve innovated using blockchain technology to make loyalty more personalised, efficient and profitable.

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