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Collinson announces partnership with UOB Indonesia to offer Priority Pass to UOB Privilege Banking customers

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Marketing Team
18 Jul 2024
Collinson announces partnership with UOB Indonesia

Collinson, a global leader in the provision of airport experiences, loyalty and customer engagement solutions, and operator of Priority Pass, announces a new partnership with United Overseas Bank (UOB) in Indonesia. This partnership enables UOB Indonesia’s Privilege Banking customers to access over 1,500 airport lounges and travel experiences in over 700 airports in 145 countries globally under the Priority Pass network.

New and existing customers with more than USD 400,000 worth of assets under management by UOB Indonesia Privilege Banking are entitled to a Priority Pass membership with up to ten complimentary visits in a year. Customers with over USD 200,000 worth of assets under management can also enjoy up to four complimentary visits annually. In addition, UOB Indonesia Privilege Banking customers can bring their guests along at an additional fee.

According to Collinson’s 2023 Asia Pacific consumer insights report, there is a growing appetite for customer engagement rewards and benefits that can expedite travel and enable positive travel experiences. The availability of travel-related rewards such as airport lounge access not only encourages consumers to regularly engage with a brand, but also to stay loyal to the brand. When it comes to customer engagement and loyalty programmes offered by financial services brands specifically, Collinson’s research found that 76 per cent of surveyed consumers would choose to go with a bank because of the travel rewards and benefits they offer.

"Travel is gearing towards a landmark year in 2024 for Indonesia with the country targeting to attract 14.3 million visitors this year. The World Travel & Tourism Council also forecasts Indonesia’s travel sector to grow at twice the rate of the overall economy by 2032," said Todd Handcock, Global Chief Commercial Officer and Asia Pacific President, Collinson International.

"With the strong growth of Indonesia’s travel market and consumers’ increasing emphasis on premium travel experiences, we are excited to be partnering with UOB Indonesia to elevate the travel journey of their Privilege Banking customers through Priority Pass. We look forward to welcoming them to our expansive and diverse network of airport lounges and travel experiences globally."

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Todd Handcock, Global Chief Commercial Officer and Asia Pacific President, Collinson International

Cristina Teh Tan, Consumer Banking Director, UOB Indonesia, said, "We are pleased to partner with Collinson and unveil the Priority Pass benefits to our Privilege Banking customers. For the past year, UOB Indonesia has seen a significant increase in travelling, shopping, and dining on our credit cardholders. Priority Pass is the perfect addition to our travel rewards portfolio, granting our customers access to more than 1,500 airport lounges and travel experience across 700 airports in 145 countries.”

The partnership is part of UOB Indonesia's ongoing effort to enrich customers’ lifestyle needs with a seamless and luxurious travel experience. “Beyond enhancing travel benefits, we hope to elevate our customer experience while allowing them to enjoy privileges for what truly matter to them,” added Cristina.

Designed with flexibility in mind, Priority Pass allows members to access more than airport lounges. This includes experiences such as spa and sleep pods, gaming, as well as dining offerings. For more information, please visit the Priority Pass website.

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