Collinson expands long-term partnership with I.A.S.S Co. Ltd., with the addition of two new airport lounges in Narita Airport

Collinson, a global leader in the provision of airport experiences, loyalty and customer engagement solutions, and owner and operator of Priority Pass, today announced an expansion of its collaboration with long-term Japanese airport service provider, I.A.S.S Co., Ltd., through which two new lounges in Narita Airport will be added to Priority Pass’ network. 

This enhanced agreement comes as part of Collinson’s ongoing expansion of airport lounges and travel experiences within its Asia Pacific network. Between January to September 2023, 13 new airport lounges and travel experiences have been added to the Priority Pass network in Japan, bringing the total number of airport experiences in the market to over 20 to date. Additionally in the first three quarters of this year (from January to October 2023), Collinson grew its Asia Pacific portfolio of airport lounges and travel experiences by over 30%. 

“Japan is a highly popular travel destination in Asia and continues to be so, as reflected by the rapid recovery in its inbound tourism numbers this year. International arrivals to the market are now at over 95% of pre-pandemic levels. With an increasing number of travellers placing a heightened focus on travel experiences, we are delighted to expand our long-term partnership with I.A.S.S. Co., Ltd to bring seamless, enjoyable and relaxing travel experiences to our members .”

With this expansion, Priority Pass Members now have access to the I.A.S.S Superior Lounge -NOA- (Terminal 1) and the I.A.S.S Superior Lounge -KoCoo- (Terminal 2) at Narita International Airport. These elegantly-designed lounges are inspired by Japanese shrines and gardens (NOA) and Japanese sub-culture of anime and manga (KoCoo). Guests can also enjoy a delectable range of Japanese cuisine and locally-produced wines when they dine at both lounges. These offerings complement Asia Pacific traveller expectations, particularly millennials and Gen Z, who increasingly seek unique and immersive experiences. Of particular interest to travellers is airport lounge access, which has been revealed to help alleviate travellers’ “fear of switching off” from their daily lives when on a leisure trip. 

Aki Chiyokawa, Director at I.A.S.S Co., Ltd., added, “Collinson has been a long-time partner and we are proud to deepen this relationship further by welcoming Priority Pass Members to our two brand new lounges in Narita International Airport – the lounge -NOA- and the lounge -KoCoo-. ‘NOA’ and ‘KoCoo’ means relaxation and no pressure respectively in Japanese, and these are what we hope our guests will feel as they unwind and ‘switch off’ at our lounges before continuing their journeys.”

Besides these two new I.A.S.S airport lounges, Priority Pass Members travelling across Japan can also enjoy various travel experiences, such as the in-airport Japanese-style public bath at Kutsurogi Dokoro at Chubu Centrair International Airport, or the 9h nine hours hotel (capsule) at Narita International Airport. These are part of Collinson’s network of more than 550 airport lounges and travel experiences in Asia Pacific, and over 1,500 globally across the world’s major travel zones.

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