Collinson speaks at ITB India: Leveraging the return of travel to deepen customer engagement and drive better returns

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Marketing Team
11 May 2023
Collinson speaks at ITB India

As travel returns at speed, consumers are attaching an increased value to travel-related benefits as they celebrate their return to the skies. Brands now have the opportunity to leverage the return of travel to re-engage and build stronger relationships with their most valued customers. At the recent ITB India held in-person at Jio World Convention Centre in Mumbai on 26 -28 April 2023, Sumit Prakash, Collinson’s Country Director for India and South Asia delivered a C-Suite Talk on the topic, “Travel 2.0: Leveraging the Return of Travel to Deepen Customer Engagement and Drive Better Returns”. Key takeaways from the session include:

  • Consumers in India today are expecting brands to offer them experiences that are personalised and add value to their lives. To stay relevant, brands will need to demonstrate a keen understanding of their customers; adapt and deliver to their evolving expectations.

  • The return of travel presents brands in the travel and hospitality industry with new opportunities to enhance travel-related experiences – one that will add value to their customers’ journey.

  • A sneak preview of an upcoming consumer insights report commissioned by Collinson was provided, including the following insights from survey respondents:

    • 89% would stay with a brand that offered travel-related rewards and benefits

    • 59% feel valued as a customer if they are given access to airport lounges, while 57% feel rewarded and 54% will stay loyal to the brand providing the benefits

    • 62% are willing to share their data, provided they see a compelling reason to do so

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