Choice and customisation create powerful emotional connections - helps drive revenue and value from customer relationships.
Financial services institutions in the Middle East are experiencing an extraordinary rate of change. With this comes opportunity and the challenge to take advantage while building customer relationships in the face of growing competition. How do institutions balance creating more positive customer engagement and increasing profitability?
This new report explores how reshaping customer relationships can generate value for customers and revenue for businesses in the financial services sector.
- To use data to generate valuable customer insights
- Selecting the right added value products and services can extend customer investment
- Reward programmes create greater engagement
- Choice and customisation create powerful emotional connection