Demystifying AI and leveraging it in loyalty

Marketing Team
Marketing Team
17 Apr 2024

The future’s here now. It’s AI. And it’s time to ‘do or die’ for loyalty leaders. This head-turning technology is increasingly being adopted by businesses looking to leverage its many benefits and it is set to re-shape the future of loyalty.

However, for companies looking to embrace AI, it is first necessary to understand where it is today. That’s exactly how we kick off our paper ‘Demystifying AI and leveraging it in loyalty’ – co-authored by Salesforce and Collinson.

Get the inside track and more detail in below.

For a deeper dive into AI in loyalty, tune in to a special live episode of Let’s Talk Loyalty on July 2, 2024, at 12:30 PM (UAE Time). Hosted by Paula Thomas, this episode will feature Fiona Perks, Director of Business Solutions, and Bhavesh Vaghela, SVP of Products & Innovation—both authors of our whitepaper. They will discuss in greater detail how AI is revolutionising the creation of exceptional customer experiences and fostering long-term relationships.

Key topics include:


  • The Latest AI Advancements: Discover the cutting-edge developments in AI that are transforming customer interactions.

  • Enhanced Personalisation: Learn how AI can tailor customer experiences in unprecedented ways.

  • Real-Time Data Analysis: Understand the power of AI in analysing customer data instantly to make informed decisions.

  • Engaging Gamification: Explore how AI-driven gamification strategies can boost customer engagement.

  • Insights from Early Adopters: Gain valuable knowledge from companies that are already leveraging AI to enhance their loyalty programmes.

Don’t miss this chance to hear directly from our experts about the latest trends and practical applications of AI in loyalty.

WRITTEN BY
WRITTEN BY
Marketing Team

Related Insights SEE ALL