With countries easing travel restrictions and requirements in recent times, the pent-up demand amongst travellers is resulting in a further spike in trips across Asia Pacific and beyond.
In a recent study conducted by Collinson, travellers globally are planning to make nearly as many trips by air in the next year as they did pre-pandemic. They would also rather cut back on non-essential retail purchases than reduce their travel budget. This is promising as the industry continues to invest in its recovery.
At the recent ITB Asia 2022, Todd Handcock, Global Chief Commercial Officer and President Asia Pacific at Collinson, delivered an in-person C-Suite Talk on the topic, “The Impact of Emerging Travel Trends and Evolving Consumer Expectations on Customer Engagement and Loyalty”.
Photo Credit: ITB Asia
Key takeaways
In the session, he shared that for brands in the travel and hospitality sector to deepen relationships and build life-long customer engagement and loyalty, they will need to:
- Understand evolving consumer expectations
- Ensure business strategy places customers’ needs at its heart
- Invest at speed in core areas such as customer experience, data management, rewards innovation, and marketing technology infrastructure to enhance experiences and deepen engagement with their customers
