In this Let’s Talk Loyalty podcast episode, Collinson’s Rohan Bhalla, Vice President for Business Solutions, APAC, and Thomas Dornis, Vice President of Data and Insights, APAC, share the latest trends in customer engagement and loyalty; plus innovative ideas on how brands can leverage the return of travel to deepen relationships with their customers. A recent Collinson Traveller Sentiment Survey revealed that frequent flyers plan to make 80% of the trips they did pre-pandemic this year. Travellers would also rather give up non-essential purchases such as eating out, the gym and streaming services than reduce their travel budgets. With the return of travel, brands can deepen customer engagement and build lifelong loyalty through innovative travel experiences and personalised rewards and recognition. Brands can also leverage AI throughout the customer journey and put in place pay to play loyalty strategies.
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