Collinson is proud to sponsor the latest “Let’s Talk Loyalty” podcast with Paula Thomas.
In this episode Paula talks to Adam Daniels, CEO IAG Loyalty, about how they have successfully navigated through the past 12 months in a period of major change, especially in the travel industry.
In light of the challenges, IAG Loyalty seized the opportunity to optimise their e-stores to continue to engage with their members and maximise revenue. IAG Loyalty manages the British Airways Executive Club, Iberia Plus, Vueling Club, and the Aer Lingus AerClub and work in partnership with Collinson Valuedynamx to offer their members more ways to earn loyalty currency through their everyday shopping via online shopping malls.
Where to listen:
About Let’s Talk Loyalty
Let’s Talk Loyalty is the first independent podcast in the loyalty marketing industry. Paula Thomas created this show, targeted at loyalty industry professionals who create, run and promote marketing programmes that drive customer loyalty.
About IAG Loyalty
IAG Loyalty is part of International Airlines Group (IAG). Founded as Airmiles in 1988, becoming Avios in 2011 prior to the rebranding to IAG Loyalty in 2019, they have over 30 years’ experience in loyalty. IAG Loyalty manages the British Airways Executive Club, Iberia Plus, Vueling Club, and the Aer Lingus AerClub, as well as all the retail, travel and financial services partners of the Avios currency.
Collinson Valuedynamx has worked with IAG Loyalty for a number of years.